![]() What really strikes me is the success of this logo’s core visual metaphor. The letter is built from a single red ribbon, folded over itself with drop shadow. It features a rounded bottom that gives a nod to the main logo, but letter itself pops from the page in 3-D. The first thing you notice about that letter is that it isn’t the same “N” you’ll find in “Netflix” itself. Replacing the word with one giant letter allows Netflix to compete better with everything else on your mobile screen. Its wide stance didn’t play in a box, and this full-word approach worked particularly poorly at small sizes. As Mark Wilson writes:īefore this update, Netflix had been forced to cram all seven letters of its name onto social networks and the tiny icon of its iOS app. ![]() It’s a pretty boss logo, but more than that, it’s immensely strategic. The new logo - a sharp, sophisticated letter mark - is the natural next step in this visual evolution. The ever-evolving company began rebranding their image last year with a modified version of their wordmark logo that ditched the kitschy, oversized drop shadow for a cleaner, crisper look. Netflix made waves recently with the announcement of a new logo.
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